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At the Leavey School of Business and Âé¶¹´«Ã½, our commitment to the Jesuit principle of cura personalis–care for the whole person–extends to the digital content we create and share.

Alert icon Leavey's Progress: As of April 24, no Leavey webpages will be disabled by the University on May 1. Please continue progress on bringing other digital content to accessibility standards.

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Digital accessibility means designing websites, documents, videos, emails, and other online content so they can be accessed and understood by people of all abilities. This includes individuals who use assistive technologies, as well as people accessing content in different contexts–on mobile devices, with limited bandwidth, or using older technologies.

In higher education, accessibility is essential to equitable access to learning, information, and engagement. It is most effective when considered from the start of any project, not added later. When accessibility is built into the design process, content is clearer, more flexible, and easier for everyone to use–because accessible content is the most usable content.

Note: To meet new federal requirements, all Âé¶¹´«Ã½ digital platforms must conform to the Web Content Âé¶¹´«Ã½ Guidelines WCAG 2.1 AA standards by May 2026.

Upcoming Mini Workshops

Leavey faculty, staff, and student employees are welcome to join these informative sessions on creating accessible digital content. Leavey Âé¶¹´«Ã½ Council Members will also be sharing sign-up information with relevant colleagues.

  • – April 14, 16, 20, 27, 29th
  • – April 23rd

Note, these workshops are in addition to the University's .

What Content Needs to be Accessible?

Most of the digital content we create and manage must meet WCAG 2.1 AA standards for both external and internal audiences. Some narrow exceptions exist in the federal rule, but, as a general rule, if it’s active content that people are expected to use, assume it needs to be accessible.

All Leavey-managed websites (external and internal) should follow accessibility best practices.

This includes:

  • Clear heading structure and page organization
  • Descriptive links and meaningful navigation
  • Alternative text for images
  • Sufficient color contrast and readable typography
  • Keyboard-accessible interactions

Accessible websites are easier to navigate, easier to maintain, and easier for all users to understand–regardless of device or ability.

Resources:

All video and audio content should be accessible to users who cannot hear, see, or process media in traditional ways.

This includes:

  • Accurate captions for videos
  • Transcripts for audio-only content
  • Visual content that does not rely solely on audio cues

Resources:

Emails sent to students, faculty, staff, alumni, or external audiences should follow accessibility best practices. The content of an email body typically adheres to website accessibility standards.

This includes:

Accessible emails are more readable, more effective, and more likely to reach their intended audience.

Resources:

Social media content should be accessible across platforms, allowing a wider audience to engage with our social media content.

This includes:

  • Adding alternative text to images
  • Using hashtag capitalization (e.g., #SantaClaraLeavey)
  • Avoiding excessive emojis or decorative text
  • Ensuring videos include captions

Âé¶¹´«Ã½ helps ensure content is inclusive while also improving clarity and engagement.

Resources:

All events listed on the (and affiliated group calendars) should follow accessibility best practices. The content of a calendar event typically adheres to website accessibility standards.

This includes:

  • Descriptive link text: Use descriptive text instead of "click here" or raw URLs.
  • Alternative text for images
  • Âé¶¹´«Ã½ statement (please include in event description, emails, and digital signs)
    • "In compliance with the ADA/504, please direct your accommodation requests to [name] at [email address or phone] at least 72 hours in advance."
      • Preferred language. Use when events are promoted at least one week in advance.
    • "In compliance with the ADA/504, please direct your accommodation requests to [email address or phone]."
      • Alternate simple language. Use when events are promoted on short notice (not recommended).
    • Don't just copy and paste the ADA disclaimer onto advertisements and forget about it. If an event attendee reaches out about an accommodation, make sure it is met.

Resources:

Documents shared digitally must be accessible, whether they are used in the classroom, shared internally, or posted online.

This includes:

  • Using built-in heading styles
  • Properly structured lists and tables
  • Meaningful file names
  • Tagged and readable PDFs

Documents designed for print are not designed to be digitally accessible, and therefore should not be linked to from the website or attached to emails. Please reach out to Leavey Marcom for accessible solutions.

Resources:

The University offers course instructors many resources–and opportunities for support–in making course content accessible. See the above tips for making Word/Google files (and the PDFs you export from them) accessible.

Resources:

Shared Responsibilities & Scope

Creating accessible digital content is a shared responsibility across the Leavey School of Business and higher education. Leavey Marcom is here to support accessibility efforts and will continue to partner with University resources to provide guidance, tools, and best practices.

In addition, the School has formed the Leavey Âé¶¹´«Ã½ Committee to help coordinate efforts, share knowledge, and identify opportunities for improvement. The committee will continue to meet as a collaborative space for discussing accessibility challenges, exploring solutions, and promoting sustainable best practices across the School.

Departments, programs, and content owners are responsible for:

  • Ensuring new content is accessible before publishing or distribution.
  • Reviewing legacy webpages and documents for continued relevance and accessibility.
  • Updating or removing inaccessible files no longer needed.
  • Maintaining accessibility in emails, PDFs, presentations, forms, and course materials.
  • Attending trainings and using available resources when needed.

Leavey Marcom will continue to provide:

  • Training workshops
  • Best-practice guidance
  • Website consultation
  • Âé¶¹´«Ã½ resources
  • Strategic recommendations for sustainable compliance

Leavey Marcom will not:

  • Rewrite, recreate, or remediate department-owned documents on behalf of individual units.
  • Monitor every webpage, PDF, email, course file, or digital asset across the School on an ongoing basis.
  • Enforce compliance through policing or individual follow-up on every issue discovered.
  • Approve inaccessible content for publication when accessible alternatives are available.

Leavey Âé¶¹´«Ã½ Council

The School has formed the Leavey Âé¶¹´«Ã½ Council to help coordinate efforts, share knowledge, and identify opportunities for improvement. If you have any accessibility questions, please reach out to your unit's designated council members:

  • School and Dean's Office: Alexa Grau
  • UGBP: Alyse Mason
  • GBP: Michelle Kim, Maya Diaz
  • Leavey Executive Center: Kathy Nagamine, Camila Joseph
  • Ciocca: Cindy Cooper
  • MOBI: Jill Martin, Annasofia Zuleta, Marilyn Utz
  • Real Estate Institute: Jeff Hardy
  • Retail Management Institute: Vinita Shah
  • Sustainable Business Institute: Carol Kelly
  • Academic Departments: Amy Connell, department managers